Why they keep shooting?

[percast_kingman]

I´m starting at paintball and i have enter little tournamnets... and my Q. is why if a dude shoots you and he saw that was direct hit and the ref. is tellin me that i´m "dead" why they keep shooting?? One time someone shoted me in the head and a very short distance and i tell you that it relly hurts and leave me atonished, and the guy who shot me saw that i was grabbing my head in pain and he continued shooting at me... well, i think if a new player that whats to start at the sport and he/she sees that, i think it would be not a good presentation for the sport.. what do you think??