This post he read is about Ego boards. And it seems reasonable.
Here's what it is: Lucky makes the boards, sells them to Virtue who puts their DM chip into it. The boards Lucky makes for themselves are white, while the Virtue boards are black. Lucky makes money from both their sales, and selling the boards to Virtue and Virtue saves money on research. Makes plenty of sense, the thread starter just butchered what was said in the thread. I'll dig it up.
Here you go: http://www.pbnation.com/showthread.php?t=1589373